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Mastercard launches Polygon • Alaska Green Light Blog, a web3-focused artist incubator

Mastercard launches Polygon • Alaska Green Light Blog, a web3-focused artist incubator

#Mastercard #launches #Polygon #Alaska Green Light Blog #web3focused #artist #incubator Welcome to Alaska Green Light Blog, here is the new story we have for you today:

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Mastercard, one of the largest financial payment providers in the world, is launching a web3-focused incubator Helping artists connect with fans through a new medium was announced by the company on Friday at CES 2023.

“The core of this program is to provide emerging artists with the Web3 tools and skills they need to excel and advance their music careers in this digital economy,” Raja Rajamannar, chief marketing and communications officer at Mastercard, told Alaska Green Light Blog . “Having access to experts and innovators in the space will guide artists throughout the program and beyond on how to integrate web3 into their work.”

Mastercard has partnered with Polygon, a scaling blockchain built on top of Ethereum, which has recently made great strides in the Web 2.0 ecosystem. Over the past year, Polygon has partnered with a number of other big brands including Starbucks for its digital collectible rewards program, Odyssey, and Disney for its program accelerator programwhile there are also big clothing brands like Prada and Adidas Launch NFT projects via its blockchain.

After joining the incubator, participating artists should know how to shape NFTs, represent themselves in virtual worlds and build a community, Rajamannar said. “We see that web3 offers artists and creators a tremendous promise to create, own and monetize their content, but only if they know how to use it.”

This announcement marks the company’s continued expansion into the world of digital assets as it has partnered with a number of crypto-focused companies to launch credit cards and credit cards Partnership with Coinbase to help with the expansion of the NFT ecosystem, among other things.

“The past year has been great for us with experimental Web3 activations around the world,” said Rajamannar.

For example Mastercard provided the first Grammy week with Roblox in the Metaverse, which featured immersive activations, in-game branding, artist meet and greets, red carpet photo opportunities, and more.

In the past, senior Mastercard officials have been vocal about their bullish stance on the crypto space.

“I feel like once you’ve got the momentum going for an institution, it’s difficult to get them to spin their heads and spin,” said Grace Berkery, director of startup engagement at Mastercard. at the Benzinga Future of Crypto event in December. “So if [institutions are] when they enter, they will stay in the room.”

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