Roku announces it will make its own TVs at CES 2023
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CNN Underscored brings you the best of CES 2023 all week. Be sure to check out our CES 2023 Coverage Hub for hands-on previews of this year’s biggest tech straight from the show floor.
roku — which makes some of our favorite streaming devices — announced at CES 2023 that it will make its own televisions for the first time this spring, in a move it hopes will better enable it to use its hardware with present his TV and combine operating system.
• Product: Roku Select and Roku Plus Series TVs
• Start date: Spring 2023
• Prices: $119 to $999
• Why it’s worth your attention: Roku is one of the most well-known streaming platforms and has long been used in TVs and soundbars from other manufacturers. With this announcement, the company will now design and manufacture its own sets with value in mind and an even better streaming experience.
roku has long been known for its simple, well-designed streaming software. And in addition to its plug-and-play streaming devices, you can also get the Roku OS with any of its internet-connected TVs, which are made by other well-known companies like TCL, Philips, and Walmart brand Onn.
With that statement at CES 2023, Roku has decided to be the captain of its own destiny, hoping to better show how well the software can work when the company takes firm responsibility for developing its own hardware.
Tobey Grumet/CNN underlined
The HD Roku Select and other premium 4K Roku Plus series TVs will be available in 11 models ranging from 24 to 75 inches, but the real focus here will be value, with prices ranging from a meager $119 to just under $1,000. Roku is sticking to more details but has announced the addition of voice-controlled remotes for all new TVs, with the Plus series updated to a Roku Voice Remote Pro.
While I haven’t heard any announcements of future Roku partnerships here, the company says it has no plans to sever ties with its current manufacturing partners.
“Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the current lineup of Roku TV models from partner brands, but also allow us to enable future smart TV innovations,” said Mustafa Ozgen, President, Devices, Roku.
With an emphasis on lower prices, value can outweigh image quality here. However, for those looking for an easy and cheaper way to stream their favorite shows and movies, you might want to wait until these new Roku TVs ship this spring before making any purchases.