Verizon’s +Play subscription store to open to non-Verizon customers later • Alaska Green Light Blog
#Verizons #Play #subscription #store #open #nonVerizon #customers #Alaska Green Light Blog Welcome to Alaska Green Light Blog, here is the new story we have for you today:
Verizon launched a new subscription services aggregator last month, +Play, entered open beta and allows customers to purchase and manage subscriptions to over 20 services including Netflix, Disney+, Hulu, HBO Max, ESPN+, Discovery+, AMC+, NFL+, NBA League Pass and NBA TV. But while the first version of the service is slated to launch late Q1/March exclusively to Verizon customers, the company confirmed today that the eventual plan is to make +Play broadly available to everyone — including those not on Verizon are .
Speaking at the Variety Summit at the Consumer Electronics Show in Las Vegas, Erin McPherson, Verizon’s chief content officer and head of partnerships, said the service would be “initially” intended for Verizon Wireless customers and then “eventually be accessible to everyone down the street.” But we start with our customer base,” she said.
“We have about 20 premium subscription services,” McPherson noted, adding that it expects to grow that number to “about 50” by the end of 2023. However, that growth won’t extend further down the long tail from smaller streamers, she clarified.
“However, it’s not an attempt to summarize the world’s apps – that’s not what we’re about. It will always be a curated selection. And we also hope to move the industry forward by creating consumer-focused bundles and offerings with these services,” McPherson said.
Verizon completed Q3 totaled 122 million retail subscriptions and 25% of its consumer mobile subscribers now have 5G-enabled devices, it said. Its consumer division counted 234,000 fixed network additions and 58,000 Fios Internet additions in the third quarter. The company’s primary mission is to keep growing, so nowadays this is also the end game when it comes to the company’s media and content strategy.
McPherson hinted that longer-term plans could also include bundles of services on his platform.
“Again, none of that has been announced yet — but think of a package where a customer could get a video subscription service that has something to do with health and wellness — as we offer Peloton and Calm. We could start working with delivery services — anything that’s a monthly subscription,” she said.
One of the perks of +Play is a free year of Netflix Premium for customers who sign up for a subscription — something Verizon is supporting as a marketing initiative.
“As we move forward with Netflix, we’ll be doing other exciting things in this space as we think about where we’re going with next-gen — maybe bundling next-gen and other types of offerings with all of our partners.” We have great exams. Think of it as our way of bringing value to our customers,” she said.
These types of offers will not be available in the short term. Instead, McPherson said that when the service exits beta testing later this year, Verizon will focus on “improving the features and functionality, making things prettier, and removing friction in the buying flow,” McPherson said.
Upon request, Verizon confirmed that the plan to make +Play available to non-Verizon customers had not been previously announced.
“And at this point, all options are on the table for the further development of the platform,” said a spokesperson, adding that further announcements about the platform will come later this year.